This post is taken from our monthly email. Have the email land in your inbox, roughly once a month, with a mix of insight, info and interesting updates to the marketing world. Sign up in the box on the right (desktop) or bottom (mobile). Brand Is Back Did it ever Read more…
There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you to read the whole post. Context is important in the Read more…
When I graduated from uni a few years ago (sometime after colour TVs were launched but before the iPhone), the prevailing business mood was one of secrecy. Proprietary software systems, business procedures locked down, “secret-sauce” recipes guarded in safes (OK, Coke still does that) and interminable conferences where no one Read more…