When you have a hammer, everything looks like a nail. I’ve no idea who first said this, but it feels relevant for me whenever I see something new launched. I grab my marketing hammer and try too whack every nail I see. Especially when that nail is controversial and causing Read more…
I honestly don’t like writing blogs about stuff that annoys me. My approach in life is to focus on the positives and celebrate them, rather than grumble about the negatives. But… but… but… sometimes stuff is just so shit that you have to put that philosophical approach to one side Read more…
That Meeting With The Chairman I spent an hour last week talking to Matt Thompson from Best of Belfast podcast. He’s pretty good when it comes to interviewing people and got me talking about a whole range of subjects. One experience we discussed was about a time early in my career when I Read more…
This post is taken from our monthly email. Have the email land in your inbox, roughly once a month, with a mix of insight, info and interesting updates to the marketing world. Sign up in the box on the right (desktop) or bottom (mobile). Brand Is Back Did it ever Read more…
There are three really simple answers to the question posed by the title of this post. They are: No Yes It depends Before you start to get all frothed up about my new found love of likes, I should urge you to read the whole post. Context is important in the Read more…
Warning, the introduction to this post contains many words in ‘inverted commas’. This denotes I think the words in ‘inverted commas’ are rubbish or being grossly misused. Market research is a subject that gets me steamed up more than most things should. Not a day goes by when there isn’t a ‘story’ in Read more…
When I graduated from uni a few years ago (sometime after colour TVs were launched but before the iPhone), the prevailing business mood was one of secrecy. Proprietary software systems, business procedures locked down, “secret-sauce” recipes guarded in safes (OK, Coke still does that) and interminable conferences where no one Read more…
Exactly 12 months ago, on my 37th birthday, the world looked a lot different for me. I was happy annoying everyone at The Tomorrow Lab and doing my thing as part of a big team. And when I wrote this post for The Tomorrow Lab blog, as my birthday gift Read more…
When Morrisey sang, we hate it when our friends are successful, he was probably thinking about Sheree Atcheson. Because Sheree is the sort of person you just want to hate! She’s 26. She works for Deloitte as a Technical Business consultant. She runs Women Who Code (WWC) in the UK Read more…
BlueGlass, for those who don’t know, are one of the UK’s best SEO and content marketing agencies. Their client work is renowned and respected throughout the industry and Kevin has been at the helm since 2012 as they’ve grown into one of the major players. Start with Strategy BlueGlass has a Read more…